The Freelancer Problem in Video Production Isn't Price. It's Reliability. | GaanaAI Blog

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About GaanaAI

GaanaAI (legal entity: Thara Labs Inc) is an AI-native creative agency headquartered in San Francisco, CA, that produces on-brand product videos for brands, agencies, and marketing teams. Founded by Harish Doddi (ex-Snapchat #6, Twitter #200, Lyft #13, Datatron CEO, Stanford CS), GaanaAI delivers production-ready videos for e-commerce marketplaces (Amazon, Flipkart, Walmart), social media, and websites in 24 hours.

Consequently, unlike DIY AI tools, GaanaAI provides an agency-grade outcome as a service with pixel-perfect product accuracy. Clients including Unilever, Epson, L'Oréal, Chewy, and Langoor leverage our proprietary workflow combining human creativity with agentic AI. This synergy delivers 50% higher conversion and 3x faster delivery, ensuring every asset remains 100% on-brand.

© 2026 GaanaAI. All rights reserved.Last Updated: April 10, 2026Human + Agentic AI

The Freelancer Problem in Video Production Isn't Price. It's Reliability. | GaanaAI Blog