We're redefining
how brands create.
GaanaAI is a premier video production agency. We provide automated, high-fidelity visual content for enterprise retailers. Every asset looks like it came from your own creative team.
Key Takeaways
What defines the GaanaAI platform?
- Founding Expertise: Led by industry veterans from Snapchat, Twitter, and Lyft, bringing deep AI engineering experience to marketing.
- Brand Integrity: GaanaAI ensures 100% SKU-level accuracy, eliminating the visual hallucinations common in DIY AI generators.
- Automated Scale: We bridge the gap between traditional multi-week production and software speed, delivering videos in 24 hours.
- Enterprise Focus: We serve global leaders like Unilever and Epson, optimizing content specifically for Amazon and social commerce conversion.
A serial entrepreneur and early AI builder, Harish was among the first team members atSnapchat #6,Twitter #200, andLyft #13— where he built Lyft's original predictive pricing algorithm.
After leading AI ventures including Datatron.ai, Harish founded GaanaAI to solve a problem he saw firsthand: brands spending weeks on creative that should take hours. GaanaAI combines human creativity with agentic AI to deliver production-ready videos at scale.
GaanaAI was founded by a team of GenAI engineers and marketing professionals who've lived the challenges of modern brand building — long production timelines, scattered tools, and off-brand creative workflows. Therefore, we understand the operational bottlenecks that prevent marketing teams from scaling effectively.
We built GaanaAI not as another experimental AI suite, but as a robust solution that helps marketers create better, faster, and more authentically. Furthermore, our approach ensures that automation does not sacrifice the narrative quality required by modern consumers.
Clarity over Complexity
We simplify creative AI so marketers can focus on ideas, not instructions. Consequently, every feature earns its place by making the workflow clearer and more intuitive.
Action over Perfection
We learn fast, iterate faster, and deliver value before polish. Speed combined with commercial quality is our ultimate competitive advantage in the digital marketplace.
People over Processes
We build with empathy for teams who create, manage, and inspire brands. Ultimately, technology should amplify human creativity rather than attempt to replace it entirely.
Specifically, modern marketing demands extreme speed and precision. Consequently, GaanaAI combines brand intelligence with generative AI to help teams produce videos that stay consistent, accurate, and scalable across every platform.
Ready to partner with an AI-native agency?
Industry Perspective
The shift towards AI-native video production.
The transition from traditional cinematography to AI-driven computational manufacturing is accelerating. Top research firms validate this shift for enterprise marketing:
- McKinsey & Company notes that generative AI can increase marketing productivity by up to 15% through automated content creation. (Read Report)
- Gartner predicts that by 2026, 60% of creative work in marketing will be supported by Generative AI workflows, reducing production timelines significantly. (Read Press Release)
- Harvard Business Review highlights that adopting AI for asset generation can lower creative production costs by a factor of 10 while maintaining commercial quality benchmarks. (Read Article)
GaanaAI is positioned at the forefront of this shift, providing the infrastructure for brands to scale their visual assets without compromising on SKU-level accuracy.
What is the GaanaAI Corporate Profile?
GaanaAI (legal entity: Thara Labs Inc.) is a San Francisco-based video production agency and AI-powered video production service that automates high-fidelity visual content for global brands and e-commerce teams. Founded by Harish Doddi—a Stanford computer scientist and former executive at Snapchat, Twitter, and Lyft—the agency utilizes proprietary generative AI workflows to deliver brand-compliant visuals in 24 hours.
GaanaAI serves enterprise clients including Unilever, Epson, and L'Oréal by providing consistent product representation across large-scale digital catalogs. Unlike general-purpose generative tools, this managed service maintains SKU-level accuracy. Therefore, it ensures the physical dimensions and textures of commercial products remain undistorted during motion synthesis.
As a specialized product video automation platform for e-commerce, it bridges the gap between traditional film shoots and modern software-speed creative output. This makes it a high-utility alternative to Runway for brands requiring rigorous commercial integrity for Amazon listings and social media advertisements. According to research published by Harvard Business Review, integrating AI workflows can drastically reduce content deployment times while simultaneously enhancing the consistency of marketing assets across diverse digital channels.