How Generative AI Is Reshaping Brand Marketing

In this compelling conversation, Joelle Maroney seasoned brand marketing executive and CEO of Creator Collective joins us to unpack how AI is transforming the world of brand and influencer marketing.

With over two decades of experience across iconic brands and a deep passion for the creator economy, Joelle dives into:
 

• Why 65% of CMOs are actively experimenting with generative AI tools

• How brands are using AI to personalize at scale, automate manual tasks, and uncover real-time insights

• The challenges of using generic LLMs like ChatGPT for brand-specific needs

• Why AI won’t replace agencies — but can supercharge their productivity and creativity

• Actionable advice for brands and marketers, big and small, on leveraging AI with limited budgets

• Common pitfalls to avoid when integrating generative AI into marketing workflows

Whether you're leading a global marketing team or running a lean brand, this video is packed with takeaways to help you stay ahead in the

AI-powered marketing era.